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Islands of Korea, Islands of the World Islands of Korea, Islands of the World Discover the Charm of Islands in the Heart of Seoul Island Story

Seomthing
Island Story

Convenience Store

An Island in Front of My House

From November 29 to December 6, 2024, a special 8-day pop-up store opened in
Seongsu-dong, one of Seoul’s trendiest and most culturally vibrant neighborhoods.

Organized by KIDI, the Pop-up Store called “Seomthing Convenience Store”
was designed to invite visitors to reflect on and engage with island life.
The event shared stories from 18 island villages across Korea,
remained through the lens of the MZ generation (Millennial and Gen Z).
* “Seom” meaning “island” in Korean.

Vol.03 “Seomthing Convenience Store” is a Special Experiences

collaborative project involving 18 islands You Don’t Want to Miss
from five provinces
The pop-up featured daily tasting events and
Held in Seongsu-dong, a creative hotspot known
interactive experiences, giving visitors a flavorful
for its blend of art, fashion, and design, the pop-up
introduction to the islands.
served as a symbolic bridge—connecting Korea’s
remote islands to its urban heart through a fresh Featured items include mugwort tofu, cuttlefish
and imaginative experience. bites, canned parboiled octopus, and gelato – all
sourced from island regions.

Islands Meet Everyday Life, Each item offered a taste of island life, right in the
Island Meets Convenience heart of Seoul.

To make island culture more accessible and
relatable, the event took on the concept of a
convenience store a familiar space in daily life.

Taking inspiration from one of the store’s most
iconic items, the Triangle Kimbap, each participating
island was represented through unique, sensowrially
designed goods and food tastings that reflected its
distinct character.
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