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but throughout the local community. Other
Islands of Korea, Islands of the World Behind the Success of Q2. Consumer trust was key in Island Story
municipalities are now benchmarking Jindo’s
What’s the Secret
model, and corporate collaboration requests
continue to grow—helping solidify Jindo Green
Onion as a trusted brand.
“Jindo Island’s

establishing Jindo Green Onion as
Green Onion”?
a brand. Can you elaborate?
Absolutely. The foundation of Jindo Green Onion’s
growth has been consumer trust. People recognize
Jindo-grown agricultural and marine products
as safe and reliable—something they can “buy
and eat with confidence.” That reputation is what
allowed Jindo Green Onion to evolve into a brand,
To Jindo’s Green Onion and now we’re preparing for expansion into even

larger markets.
“Oh, green onion
Q3. What are your specific plans for
thanks to you, expanding Jindo Green Onion’s reach?

We’re working on several exciting initiatives:
we’re living well. Team Lead,
Agricultural and Fisheries - Global Expansion: We’re reviewing plans to
Distribution Planning, bring the Jindo Green Onion Burger—a locally
Vol.03 You were absolutely Jindo County developed menu item—to the U.S. market,

marking the first overseas launch of its kind.
delicious.” Interview with
- New Culinary Concepts: We’re developing green
Hyeon Park
onion based products like meal kits inspired by
Spain’s calcotada and samhap-style fusion dishes
that feature Jindo green onions.

Once just another agricultural product, Jindo - Wider Corporate Partnerships : We aim to
Green Onion has transformed into a regional icon strengthen partnerships with major corporations
and economic driver. With growing pride among to further enhance trust in our agricultural and
residents and strong trust from consumers and marine products and broaden our distribution
corporations, Jindo Green Onion is expanding its network.
reach across industries. We spoke with Hyeon Park,
who leads Jindo’s agricultural and fisheries branding Q4. How has corporate collaboration
efforts, to learn more about the green onion’s rise impacted the local economy?
and its future potential.
The partnership between Jindo, McDonald’s, and
BGF Retail has been a standout case of successful

Q1. The Jindo Green Onion craze is gaining regional-corporate cooperation. It showcased
the high quality of Jindo’s produce to a national
traction. How are locals responding?
audience and built mutual satisfaction through
Jindo Green Onion has become a leading symbol of win-win strategies. We hope this becomes a model
loconomy (local + economy), representing regional for similar partnerships between other regions
agriculture and economic revival. Naturally, this has and companies beyond Jindo.
28 sparked immense pride not only among farmers 29