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Islands of Korea, Islands of the World  We will develop unique content                                                                                                                                                                        ISLAND Scene



                                          with an open mind

                                          and pave a new path for Hongdo





                     Head of the
                    Hongdo Chapter
                    Shinan County
                  Tourism Association
                                          Facing declining visitor numbers and a shrinking resident population,
                    Interview with
                                          Hongdo Island in Shinan County is undergoing great challenges. The
                   Choi Seong-jin
                                          island is now striving to reinvent itself as a long-stay destination through
                                          new content development and infrastructure upgrades. We spoke with
                                          Mr. Choi Seong-jin, head of the Hongdo Chapter of the Shinan County
                                          Tourism Association, about his vision for the island’s future.



                                          Photo: Lim Jae-woo, Shinan County Tourism Association
                                                                                                                                         Hongdo, the Beautiful Island
                                                                                                                                                                                               Families with young children have moved away one
      02                                                                                                                                 Facing Tourism Decline                                by one, and now the Hongdo branch of Heuksan
      Vol.                                                                                                                                                                                     Elementary School is on the verge of closure due to
                                                                                                                                         Q. Hello, Mr. Choi. Could you briefly
                                                                                                                                                                                               dwindling student numbers. While the county has
                                                                                                                                         introduce Hongdo?
                                                                                                                                                                                               introduced various support measures to attract new
                                                                                                                                         Hello, I’m Choi Seong-jin, head of the Hongdo Chapter   residents, the reality remains challenging.
                                                                                                                                         of the Shinan County Tourism Association. Hongdo
                                                                                                                                         is a stunningly beautiful island, designated in its
                                                                                                                                                                                               Q. What do you believe is the main reason
                                                                                                                                         entirety as a Natural Monument of Korea. The island
                                                                                                                                                                                                     for the decline in visitors?
                                                                                                                                         is particularly famous for its breathtaking sunsets.
                                                                                                                                         It is also home to various rare species, including    The biggest issue is that the island’s tourism content
                                                                                                                                         the Hongdo daylily. Mount Gitaebong, which rises      is no longer aligned with current trends. Beautiful
                                                                                                                                         365 meters above sea level, is said to bring health   scenery and boat rides aren’t enough. We need to
                                                                                                                                         throughout all 365 days of the year to those who      develop content beyond that. We’re working to
                                                                                                                                         climb it. Hongdo is a place full of positive energy and   renovate outdated accommodations and diversify
                                                                                                                                         precious natural assets.                              dining options to improve the travel experience.
                                                                                                                                                                                               However, the biggest challenge is that while
                                                                                                                                         Q. We understand that tourism has been
                                                                                                                                                                                               investment would be possible in a thriving tourism
                                                                                                                                         your main livelihood. Has there been a
                                                                                                                                                                                               industry, our residents have only just weathered the
                                                                                                                                         noticeable decline in visitors?
                                                                                                                                                                                               economic storm of the pandemic and don’t have
                                                                                                                                         Absolutely. The COVID-19 pandemic dealt a heavy       the means to invest. Logistics costs here are two to
                                                                                                                                         blow to tourism, and even after the shift to the “With-  three times higher than on the mainland, and labor
                                                                                                                                         COVID” era, recovery has been slow. A stable economy   costs are naturally also higher. While agriculture and
                                                                                                                                         is key for people to settle down and raise families here,   fisheries receive government support, tourism tends
                                                                                                                                         but the drop in tourism has caused more residents to   to be overlooked except in a few special cases.
     34                                                                                                                                  leave the island.                                                                                          35
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