Page 61 - 250731_IslandsOfKorea_Magazine_vol3
P. 61

Islands of Korea, Islands of the World  Through storytelling, the project revisits and reinterprets the cultural heritage,   Island Plus


 This slogan serves as a bridge for communication with the public,
 bringing greater attention to the beauty and stories that islands have to offer.

 legends, and name origins of each island.

                                  Creating Synergy
 This approach effectively conveys the island’s “locality” to the public,
 while instilling a sense of pride among local residents.  Through Integrated Initiatives


 As a result, Island of the Month was awarded the Grand Prize
 in the Tourism Brand category at the 2nd Korea Public Brand Awards,  Doran Doran – Island of the Month creates synergy by connecting with a
 hosted by the Korea Public Brand Promotion Agency.  range of other programs designed to revitalize island tourism.

 In addition, every January, KIDI—together with the Ministry of the Interior   For example, the “On-Site Island Forum” facilitates dialogue between
 and Safety and the Ministry of Oceans and Fisheries—selects Korea’s southernmost island
                                  citizens and island residents, while offering first-hand experiences of each
 (territorial sea basepoint) as the "Island of the Year.”
                                  island’s history and culture in collaboration with local experts.

 This annual designation highlights each island’s territorial importance
                                  The project also strengthens partnerships with local governments to jointly
 and geopolitical symbolism, reinforcing their significance
                                  promote selected islands. During Island Day, KIDI operates interactive booths
 in the national consciousness.
                                  that provide the public with hands-on experiences, increasing public interest
 Vol.03                           and improving perceptions of islands.


                                  By emphasizing the humanistic perspective, Island of the Month deepens
                                  understanding of island communities and enhances their unique local
                                  characteristics.


                                  Through rich storytelling and engaging humanities content, the project has
                                  successfully garnered public interest and encouraged broad participation.


                                  These efforts have led to more organic, sustainable connections across
                                  KIDI’s various initiatives—including field forums, collaborative promotions,
                                  and integrated branding strategies.


                                  Looking ahead, the project plans to expand its content through webtoons,
                                  stamp challenges, and other engaging formats. These ongoing efforts
                                  aim to promote not only the cultural value of islands, but also their role in
                                  contributing to the public good and economic revitalization.








 60  Chudo Island Film Festival, jointly promoted by KIDI                                                              61
 and Tongyeong City as part of the Island of the Month program
   56   57   58   59   60   61   62   63   64   65   66